Disrupting Lemonade is an consulting agency that specializes in catering to the unique needs of leaders from industry, government, and academia. With a deep understanding of innovation in economies with natural resource endowments, we bring unparalleled expertise and insights to drive transformative change.  

We excel in three key areas that are essential for fostering growth and success:

• Enabling Interaction: Through our expertly designed processes and formats, we facilitate collaboration and exchange of ideas, allowing for the emergence of innovative solutions.

• Developing a Network: Our extensive network of collaborators enriches our capabilities, enabling us to tap into diverse perspectives and harness collective intelligence.

• Co-creating Strategy: We work closely with our clients to co-create strategic narratives that align with their goals and drive positive change within their industries.

Welcome to Disrupting Lemonade, where we envision boundless possibilities for innovation in natural resource economies. In today's dynamic world, efficient supply chains are the backbone of modern economies, crafting products and services we rely on. Our perspective embraces an evolved form of capitalism, one that integrates ethical considerations throughout the entire value chain, accounting for both gains and impacts.

At the core of our philosophy lies a fundamental truth: the potential of natural resources is intricately woven into the collective narrative of achievable value. This shared story shapes the limits of what can be achieved. Our focus revolves around the perpetual co-creation of this value. This mission is fulfilled through an organization's 'innovation infrastructure,' a set of streamlined processes aimed at fostering new capabilities and avenues of value. This synergy between ideation and execution propels us forward.

While the ability to innovate within existing models is paramount for predictable market opportunities, it's equally important to recognize the potential of non-linear pathways. Markets often hold uncharted territories that require a bold exploration of novel business assumptions. Sometimes, seizing these opportunities mandates letting go of outdated practices to avoid stagnation.

We extend an earnest invitation to visionary leaders from academia, industry, and government to join us on this transformative journey. Our unparalleled expertise in innovation stands ready to uncover fresh avenues for growth and prosperity. Together, let's navigate the intricate landscapes of evolution and embrace a future where innovation steers our trajectory toward resounding success.

At Disrupting Lemonade, we're not just embracing change – we're creating it. Join us and embark on a voyage towards innovation-driven achievements.

Terry Ross, MBA, PhD
Principal